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Tag Archives: Social network

Comparing online channels to traditional channels

If you’re in online marketing, you probably get a lot of questions about the different channels to use. When catering to a person that isn’t that internet savvy, it is helpful to compare online to offline channels. This way, you can dispense with a lot of questions. I thought it might be handy to create an overview.

Ad words => advertising in the yellow pages

You are looking for something and your search engine gives you sponsored links that cater to your needs. When looking through the yellow pages, you will also find ads of the category you are browsing through that provide a solution to your problem.

Banners => magazine ads

The word itself says it all. Banners are very similar to magazine ads. You are browsing through a site and next to the content you are viewing, advertising is present. Read the rest of this entry »

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Posted by on January 27, 2010 in Advertising, blogging, internet, Marketing, social media

 

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New media marketing 101 series: #4 Virals

Look at the legs on this thing

Look at the legs on this thing

Post number four of the series. Today it’s about virals. Wikipedia defines it as “a marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.”

This is a pretty good explanation. What you really need to do is produce something so good people catch the virus and willingly transmit it themselves. Read the rest of this entry »

 
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Posted by on January 22, 2009 in Advertising, internet, Marketing, social media

 

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What is a Virtual Marketing Assistant?

Wanted for the post of Virtual Marketing Assistant

Wanted for the post of Virtual Marketing Assistant

This job description has come to my attention some time ago.
The world has changed in such a way that information is spread not only through traditional media and the common use of the internet but of course also through social networks, blogs, virals, etc… It is beginning to take on such a magnitude that Virtual Marketing Assistant has become a job title in itself and organisations are starting to form. I found an article about the wanted capabilities on the blog of LWG International Virtual Professionals. Read the rest of this entry »

 
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Posted by on January 20, 2009 in blogging, internet, social media

 

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the future of tv

Here is one more interesting presentation.
It’s about digital life, trust, etc…

a good read

 
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Posted by on January 19, 2009 in blogging, internet, social media

 

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Top Social Media Sites of 2008

wls-chartI found this article on the top Social Media sites of 2008.
This might come in handy for all you like-minded persons out there.

Thanks to techcrunch

Top Social Media Sites of 2008 (Facebook Still Rising Read the rest of this entry »

 
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Posted by on January 16, 2009 in blogging, internet, Marketing, social media, trends

 

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New media marketing 101 series: #2 Social Network Sites

A lot of networks to choose from...

A lot of networks to choose from...

This is the second part of my New Media 101 series.  Social networks are a big part of new media marketing these days. It’s a way to distribute the message in a cost-effective manner. (If you do it right)

Social network: a website where people can publish information and tie themselves to other individuals, companies or organisations, defining their social links by doing so. Read the rest of this entry »

 
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Posted by on January 15, 2009 in internet, social media

 

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CNN and Facebook strike deal

Facebook, Inc.

During the inauguration of Barack Obama, users of the social network Facebook will be able to update their status directly on cnn.com. They will not have to switch to their facebook accounts but are able to do it directly from the newssite.  The only catch is that in their status reports, “via CNN.com Live” will be seen.

Thanks for the info: Marketing Interactive

 
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Posted by on January 12, 2009 in internet, social media

 

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