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Tag Archives: Marketing

Marketers work and so does marketing

If you are one of those people that hate marketeers, I have a message for you: you have created us. The only thing we strife for is to get the message of the product across to you. We analyse what works and go from there. It’s your own fault that the things that work are not always the ones you like.
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Posted by on February 2, 2011 in Advertising, internet, Marketing, My 2 cents

 

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Is the juice worth the squeeze

Where has the time gone that “get 3 for the price of 2” was the paramount of promotional campaigns? What happened to “no good, get your money back”? Where is the “I make special price, just for you!” in the online world? I don’t know. All I know is that over the last few years, my job hasn’t got any simpler.
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Posted by on October 6, 2010 in Advertising, internet

 

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Comparing online channels to traditional channels

If you’re in online marketing, you probably get a lot of questions about the different channels to use. When catering to a person that isn’t that internet savvy, it is helpful to compare online to offline channels. This way, you can dispense with a lot of questions. I thought it might be handy to create an overview.

Ad words => advertising in the yellow pages

You are looking for something and your search engine gives you sponsored links that cater to your needs. When looking through the yellow pages, you will also find ads of the category you are browsing through that provide a solution to your problem.

Banners => magazine ads

The word itself says it all. Banners are very similar to magazine ads. You are browsing through a site and next to the content you are viewing, advertising is present. Read the rest of this entry »

 
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Posted by on January 27, 2010 in Advertising, blogging, internet, Marketing, social media

 

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the future of marketing

This is a great article about where marketing has been and where it is going.

Very insightfull:

http://www.baekdal.com/articles/management/market-of-information/

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Posted by on September 15, 2009 in Advertising, internet, social media

 

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New media marketing 101 series: #5 email

Now here is something basic. Everyone that reads this has email. Most of you have more than one address. Personally I have a work address, a personal address and something for spam. It’s very important to me that the first two are devoid of advertising and promotional mails. This is a practice used by a lot of people.

However, email is a very important source or marketing contacts. It’s the digital equivalent of direct mail. There are a number of significant differences though. This post is about the “why”, rather than the “how”. If you want to know the ins and outs of the more technical side, read my earlier post. Read the rest of this entry »

 
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Posted by on January 27, 2009 in Advertising, email marketing

 

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New media marketing 101 series: #4 Virals

Look at the legs on this thing

Look at the legs on this thing

Post number four of the series. Today it’s about virals. Wikipedia defines it as “a marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.”

This is a pretty good explanation. What you really need to do is produce something so good people catch the virus and willingly transmit it themselves. Read the rest of this entry »

 
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Posted by on January 22, 2009 in Advertising, internet, Marketing, social media

 

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What is a Virtual Marketing Assistant?

Wanted for the post of Virtual Marketing Assistant

Wanted for the post of Virtual Marketing Assistant

This job description has come to my attention some time ago.
The world has changed in such a way that information is spread not only through traditional media and the common use of the internet but of course also through social networks, blogs, virals, etc… It is beginning to take on such a magnitude that Virtual Marketing Assistant has become a job title in itself and organisations are starting to form. I found an article about the wanted capabilities on the blog of LWG International Virtual Professionals. Read the rest of this entry »

 
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Posted by on January 20, 2009 in blogging, internet, social media

 

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