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Tag Archives: Internet marketing

Marketers work and so does marketing

If you are one of those people that hate marketeers, I have a message for you: you have created us. The only thing we strife for is to get the message of the product across to you. We analyse what works and go from there. It’s your own fault that the things that work are not always the ones you like.
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Posted by on February 2, 2011 in Advertising, internet, Marketing, My 2 cents

 

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Is the juice worth the squeeze

Where has the time gone that “get 3 for the price of 2” was the paramount of promotional campaigns? What happened to “no good, get your money back”? Where is the “I make special price, just for you!” in the online world? I don’t know. All I know is that over the last few years, my job hasn’t got any simpler.
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Posted by on October 6, 2010 in Advertising, internet

 

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Comparing online channels to traditional channels

If you’re in online marketing, you probably get a lot of questions about the different channels to use. When catering to a person that isn’t that internet savvy, it is helpful to compare online to offline channels. This way, you can dispense with a lot of questions. I thought it might be handy to create an overview.

Ad words => advertising in the yellow pages

You are looking for something and your search engine gives you sponsored links that cater to your needs. When looking through the yellow pages, you will also find ads of the category you are browsing through that provide a solution to your problem.

Banners => magazine ads

The word itself says it all. Banners are very similar to magazine ads. You are browsing through a site and next to the content you are viewing, advertising is present. Read the rest of this entry »

 
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Posted by on January 27, 2010 in Advertising, blogging, internet, Marketing, social media

 

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New media marketing 101 series: #6 Homepage

When I'm gone, please take care of my homepage!

When I

If there is one thing I can’t ephasize enough, it is: Don’t neglect your homepage! This installment of the 101 series regards one of the most important factors in your new media marketing process, if not thé most important.
The home page is often the first thing people see when clicking on a banner or a link on another website. As in life, you only have one chance to make a first impression. So make it a good one.

In this post I have diverted a bit from the normal structure of the article. Examples are plenty, good ones as well as bad ones. There are no Problems having a homepage, only advantages. You have to have a website when you do online marketing. There is no going around that. So make sure it is a good one. These are some basic points to create a solid homepage. Read the rest of this entry »

 
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Posted by on February 10, 2009 in internet

 

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New media marketing 101 series: #4 Virals

Look at the legs on this thing

Look at the legs on this thing

Post number four of the series. Today it’s about virals. Wikipedia defines it as “a marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.”

This is a pretty good explanation. What you really need to do is produce something so good people catch the virus and willingly transmit it themselves. Read the rest of this entry »

 
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Posted by on January 22, 2009 in Advertising, internet, Marketing, social media

 

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recession marketing

When you said "back to basics", I didn't mean so basic...

When you said "back to basics", I didn't mean so basic...

Because there is a lot of emphasis on this recession, I thought it would be handy to gather some interesting articles to thrive in this tough economic climate.

Marketing in a bad market
The key take away is “remarkable innovation occurs in marketing and media — in the worst of times”. She actually makes a similar point as my earlier post on this.

Five Tips to Cope — or Even Thrive — Through Downturn
The article by AdAge is a very handy guide.

Marketing In Tough Economy
Some very usefull tips. It becomes apparent that digital media is one of the most obvious answers.

Marketing in a recession
Of course Seth Godin has something to say about this too.

6 Ways Content Marketing Can Help You Survive the Recession
As my former teacher used to say: content is king. An easy way to give your business more depth and thus more leverage.

Marketing Guide: marketing in a recession
Some useful insights that go along with some actions to take if you want to survive this climate.

Recession Marketing Strategies
Some small thoughts on the topic. Fun to read and easy to digest.

I hope this helps some of you and was interesting for all of you.

Do you have your own tips?
Don’t be afraid to comment.

 
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Posted by on December 10, 2008 in Advertising

 

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Marketing trends for 2009

Now this looks tasty

Now this looks tasty

I could have called this post Marketing Tips for 2009 because, as you will see, they are very valuable. I have had a lot of input from people who answered my question on LinkedIn. Thanks to all of you.

The main point to keep in mind is the current difficult position of the financial market. Globally, companies and people are scared of going out of business or at least losing a lot of money. And one of the first market segments to feel the effect of that is marketing and advertising. Budgets will be cut and agencies will be challenged to provide better campaigns for lower prices. The following points will be important in the next couple of months. Read the rest of this entry »

 
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Posted by on November 20, 2008 in Advertising, Marketing, My 2 cents, trends

 

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