RSS

Tag Archives: Advertising

Is the juice worth the squeeze

Where has the time gone that “get 3 for the price of 2” was the paramount of promotional campaigns? What happened to “no good, get your money back”? Where is the “I make special price, just for you!” in the online world? I don’t know. All I know is that over the last few years, my job hasn’t got any simpler.
Read the rest of this entry »

Advertisements
 
1 Comment

Posted by on October 6, 2010 in Advertising, internet

 

Tags: , ,

Comparing online channels to traditional channels

If you’re in online marketing, you probably get a lot of questions about the different channels to use. When catering to a person that isn’t that internet savvy, it is helpful to compare online to offline channels. This way, you can dispense with a lot of questions. I thought it might be handy to create an overview.

Ad words => advertising in the yellow pages

You are looking for something and your search engine gives you sponsored links that cater to your needs. When looking through the yellow pages, you will also find ads of the category you are browsing through that provide a solution to your problem.

Banners => magazine ads

The word itself says it all. Banners are very similar to magazine ads. You are browsing through a site and next to the content you are viewing, advertising is present. Read the rest of this entry »

 
2 Comments

Posted by on January 27, 2010 in Advertising, blogging, internet, Marketing, social media

 

Tags: , , , , ,

original low cost advertising

Demetri Martin

I just came upon this.

It’s really funny and has some potential. I wonder how the campaign goes.

www.demetrimartin.com

 
Leave a comment

Posted by on July 8, 2009 in Advertising, internet, social media

 

Tags: , , ,

Steam Punk

An art movement that I expect to see soon in advertising is Steam Punk. We have seen it on a number of places in trend reports. But I think it is now mature enough to be picked up by the ad agencies.

It is the use of design elements of the steam power era and combining it with modern elements. We have seen parts of it in recent movies like “The League of Extraordinary Gentlemen” and “Hellboy“. Read the rest of this entry »

 
Leave a comment

Posted by on February 10, 2009 in trends

 

Tags: , , ,

40 beautiful photoshopped print ads

Sweet enough to eat

Sweet enough to eat

I wouldn’t keep you from taking a look at these ads.

A really nice collection!

40 brilliantly photoshopped print ads

Share

 
Leave a comment

Posted by on February 6, 2009 in Advertising, Offline

 

Tags: ,

New media marketing 101 series: #5 email

Now here is something basic. Everyone that reads this has email. Most of you have more than one address. Personally I have a work address, a personal address and something for spam. It’s very important to me that the first two are devoid of advertising and promotional mails. This is a practice used by a lot of people.

However, email is a very important source or marketing contacts. It’s the digital equivalent of direct mail. There are a number of significant differences though. This post is about the “why”, rather than the “how”. If you want to know the ins and outs of the more technical side, read my earlier post. Read the rest of this entry »

 
Leave a comment

Posted by on January 27, 2009 in Advertising, email marketing

 

Tags: , , , ,

New media marketing 101 series: #3 Banners

I was looking for my banner, officer

I was looking for my banner, officer.

Everyone clicks banners. But it’s not as simple as it seems. Banner fatigue is something that is more and more common, so try to be original and create something people want to see and preferably click on too.

This is edition 3 of the New media marketing 101 series. Read the rest of this entry »

 
Leave a comment

Posted by on January 19, 2009 in Advertising, internet

 

Tags: , , , , , ,