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Category Archives: social media

Comparing online channels to traditional channels

If you’re in online marketing, you probably get a lot of questions about the different channels to use. When catering to a person that isn’t that internet savvy, it is helpful to compare online to offline channels. This way, you can dispense with a lot of questions. I thought it might be handy to create an overview.

Ad words => advertising in the yellow pages

You are looking for something and your search engine gives you sponsored links that cater to your needs. When looking through the yellow pages, you will also find ads of the category you are browsing through that provide a solution to your problem.

Banners => magazine ads

The word itself says it all. Banners are very similar to magazine ads. You are browsing through a site and next to the content you are viewing, advertising is present. Read the rest of this entry »

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Posted by on January 27, 2010 in Advertising, blogging, internet, Marketing, social media

 

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upcoming features

I just wanted to assure you all that there are new articles on the way. The problem is that I don’t just want to write something. I want to give you something worthwhile. So these are some things I’ve been working on:

  • The difference between your first personal site and a full fledged international site with all the trimming
  • A rant in favour of marketeers
  • Comparing online channels to traditional ones
  • Original uses of Twitter

I hope this inspires you to come back.
If you have any topics you want to see me tackle, don’ t hesitate to ask.

 
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Posted by on January 19, 2010 in internet, Marketing, My 2 cents, social media

 

What stumbleupon can do for you

In the past week, I have busied myself by adding an “add to any” button on most of my posts. Here and there I have added a page on stumbleupon. The results are spectacular. So I decided to write something about the effect of stumbleupon to your site. Here it goes: Read the rest of this entry »

 
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Posted by on October 14, 2009 in blogging, internet, social media

 

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New project project

No, it’s not a typo. I’ve just started a new project. And it’s a project project.

You can see it on 99 projects. It’s been a long time that I have to many ideas in my head. With this new site, I can write them down (when I have the time) and share them with the world. My goal is to finish writing down the 99 projects and then I’ll treat myself to something. I don’t know exactly what but it will be something good. So go and take a look and as always: comment, comment, comment.

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Posted by on October 9, 2009 in blogging, internet, My 2 cents, social media

 

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More views than ever before

Hi everyone

Since about a week, I have received more views than ever before. It’s not spectacular when you place it next to big blog numbers but when you compare it to the last few months, it really is remarkable. The thing is, that I don’t know where they come from.  I can see in my dashboard which posts are most viewed.

E.g. Trend: converting everyday products into design items was pretty popular. Maybe I just struck a nerve there. Do you think I should do more posts in the same way? Maybe I should, but does that mean I cave to public demand when there is none?

 
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Posted by on September 22, 2009 in blogging, internet, My 2 cents, social media

 

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the future of marketing

This is a great article about where marketing has been and where it is going.

Very insightfull:

http://www.baekdal.com/articles/management/market-of-information/

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Posted by on September 15, 2009 in Advertising, internet, social media

 

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original low cost advertising

Demetri Martin

I just came upon this.

It’s really funny and has some potential. I wonder how the campaign goes.

www.demetrimartin.com

 
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Posted by on July 8, 2009 in Advertising, internet, social media

 

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