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Category Archives: internet

Marketers work and so does marketing

If you are one of those people that hate marketeers, I have a message for you: you have created us. The only thing we strife for is to get the message of the product across to you. We analyse what works and go from there. It’s your own fault that the things that work are not always the ones you like.
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Posted by on February 2, 2011 in Advertising, internet, Marketing, My 2 cents

 

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Is the juice worth the squeeze

Where has the time gone that “get 3 for the price of 2” was the paramount of promotional campaigns? What happened to “no good, get your money back”? Where is the “I make special price, just for you!” in the online world? I don’t know. All I know is that over the last few years, my job hasn’t got any simpler.
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Posted by on October 6, 2010 in Advertising, internet

 

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steam punk 2

Since the previous post on Steam Punk was so popular: here are some more images:

 
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Posted by on July 8, 2010 in internet, trends

 

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Comparing online channels to traditional channels

If you’re in online marketing, you probably get a lot of questions about the different channels to use. When catering to a person that isn’t that internet savvy, it is helpful to compare online to offline channels. This way, you can dispense with a lot of questions. I thought it might be handy to create an overview.

Ad words => advertising in the yellow pages

You are looking for something and your search engine gives you sponsored links that cater to your needs. When looking through the yellow pages, you will also find ads of the category you are browsing through that provide a solution to your problem.

Banners => magazine ads

The word itself says it all. Banners are very similar to magazine ads. You are browsing through a site and next to the content you are viewing, advertising is present. Read the rest of this entry »

 
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Posted by on January 27, 2010 in Advertising, blogging, internet, Marketing, social media

 

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upcoming features

I just wanted to assure you all that there are new articles on the way. The problem is that I don’t just want to write something. I want to give you something worthwhile. So these are some things I’ve been working on:

  • The difference between your first personal site and a full fledged international site with all the trimming
  • A rant in favour of marketeers
  • Comparing online channels to traditional ones
  • Original uses of Twitter

I hope this inspires you to come back.
If you have any topics you want to see me tackle, don’ t hesitate to ask.

 
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Posted by on January 19, 2010 in internet, Marketing, My 2 cents, social media

 

Trend: Single-Serving Sites

purpleWikipedia says “Single Serving Sites is the Internet Phenomenon of creating websites with a dedicated domain name, with only one page, that do one thing only.”

This is a trend that I noticed some time ago. The originators think of a url and fill in the one page website with the most basic of content. Read the rest of this entry »

 
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Posted by on November 27, 2009 in internet, trends

 

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Future web trends

This presentation gives some nice insights in the future of the web.

Some are good, some are bad but everything is interesting.

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Posted by on November 10, 2009 in internet