Why the church will always have better marketing than your company

19 Feb

Hey, buy my things!

Hey, buy my things!

This is the mandatory controversial post. Since I am Belgian, I took the Catholic Church as an example. I don’t want to offend anybody, but I’m pretty sure I will.

This is why there will always be some company better at marketing than yours. The church is a pretty good example.

  • The product is free. No purchase necessary but you might as well buy if you don’t want the angry looks of your peers, you’d better invest.
  • If you “buy” not only good things come of it (like when you buy other products) but bad things will be averted also.
  • There is no question whether the message is real or not. They get their information from a higher power, so it’s no use trying to argue about it.
  • It has a great network in place. There are plenty of brand ambassadors. They work globally and have no problem in translating their concept to other markets.
  • They don’t have to worry about media costs. The viewers want to hear their message themselves. They listen to it every week, a more steady audience you’ll be hard pressed to find.
  • Word of mouth promotion is through the roof. The message has been around so long that everyone knows it and a lot of people like to talk about it a lot too.
  • Brand recognition is better than any brand ever. The church is always first in the polls on this issue.
  • Product innovation is not necessary. Only a tweak here and there to keep up is enough.
  • When another version of the product is released, they are guaranteed to be in the news, so free publicity is no issue either.
  • The corporate identity is extremely strong. You can’t beat the theatrics and recognition of a cathedral, church or cross.
  • And last but not least. How about this for brand connection: the corporate headquarters is a tourist attraction.

There probably are a lot more things I can put in this.

Do you know more?

Let me know!


1 Comment

Posted by on February 19, 2009 in Marketing


Tags: , ,

One response to “Why the church will always have better marketing than your company

  1. Pauline

    March 13, 2009 at 2:04 pm

    – You automatically get a lifetime membership card so your database is huge!
    – you don’t have to worry about a brand name that is global. It works in all languages.
    – there is no bad publicity! Controversy will only feed your image


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