As you might have noticed. Marketing budgets are being slashes across the globe. For most of us, this is perceived as a
threat to our business, but it doesn’t need to be. Here is what I suggest we should do.
Since the money problems put a strain on your company budget you will have less to spend on your campaigns but also on your workforce. I suggest you don’t cut cost on people but on time. Obviously, you’ll look for the campaign that has the most ROI for the least amount of money. This will probably result in smaller campaigns with less people working on it. Use the excess time to brainstorm or to get your staff re-educated. Your company will have a rough period going through this, but it will emerge as a new. You will have a step ahead on the competition by knowing the latest trends, best practices, newest methods and even think of some new things of your own, to be used in future campaigns.
If you have any comments, please don’t hesitate.