solution for the crisis in marketeerworld

08 Dec

As you might have noticed. Marketing budgets are being slashes across the globe. For most of us, this is perceived as a

let's get you two together and "brainstorm"

let's get you two together and "brainstorm"

threat to our business, but it doesn’t need to be. Here is what I suggest we should do.

Since the money problems put a strain on your company budget you will have less to spend on your campaigns but also on your workforce. I suggest you don’t cut cost on people but on time. Obviously, you’ll look for the campaign that has the most ROI for the least amount of money. This will probably result in smaller campaigns with less people working on it. Use the excess time to brainstorm or to get your staff re-educated. Your company will have a rough period going through this, but it will emerge as a new. You will have a step ahead on the competition by knowing the latest trends, best practices, newest methods and even think of some new things of your own, to be used in future campaigns.

If you have any comments, please don’t hesitate.


Posted by on December 8, 2008 in Advertising, My 2 cents, trends


Tags: , , , , ,

2 responses to “solution for the crisis in marketeerworld

  1. P'line

    December 9, 2008 at 10:48 am

    Don’t we always go for the most ROI-effective campaign? Why would you allow a less than effective campaign to run?
    In times of crisis, you often see an old campaign being rerun to cut costs of production and go for a guaranteed result. This is a short time strategy but possible on a tighter budget. Only people cost is so much more heavy on a longer period…

    • mdepiere

      December 10, 2008 at 9:31 am

      In theory, the most effective campaign will always win. But in my experience it doesn’t always. I’ve seen campaigns fail for a number of reasons: the client didn’t listen to the specialists, someone wanted to experiment with a new medium, a marketing director put his foot down in the wrong place, etc…

      Cutting cost on people is exactly what I advise against. It will definitely put a strain on the budget but in the end the company will emerge stronger.


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