The day the earth stood still?

14 Nov
are you amazed too?

Are you amazed too?

For all of  you that have a bit of an affinity with cult movies: this is one of them.
As many directors and companies do these days, this one will soon be released as a new version starring Keanu Reeves, Jennifer Connely, John Cleese and Kathy Bates.

We all remember Keanu from his stunning acting performances doing “wow”, “woah” and “dude” very well in a dozen or so different movies. I’m not putting him down but I don’t see him doing any Shakespeare plays soon. I actually like the Matrix, Devil’s advocate and of course the amazing Bill & Ted movies.

Anyhow, this is not the point I’m trying to make. Of course a website is created to help launch the campaign around this movie:
You see a nice globe turning, showing pictures here and there of things people think is vital to them. You can then vote for it and only the X most popular ones will be saved. (By who, when, why?) So the creators of the site ask you to put in what’s important enough for you to save in case the earth will eventually stand still. You make the list on your myspace, facebook or whatever social media you want and encourage your friends to vote and thus come to the movie-site.

Of course, from the viewpoint of the movie producers, who want people to pay to see the movie this is a good point. Making a website is relatively cheap. The target audience for a sci-fi cult movie remake is pretty similar to the web-audience. So numbers would be good…

Well, I don’t think so. I fail to see the incentive. I know that social networks thrive on non-incentivised promotion but I just don’t see the upside on publishing this (branded) content on your social network hangout. Sure you affiliate yourself with the movie but then what? Is this all that is neccesary to boost your visitor numbers and product awareness at the same time? I don’t know.

I wonder how much increase in awareness it would generate if you just do some affiliate marketing, send some mails and give away some prizes. The pricetag would be roughly the same if you handle production correctly. If the message is good, will the effect follow? Or is the medium in this case more important than the message?

This is my question to you:

Does the medium provail over the message in the modern age?

Is this a good thing or a bad thing?

Please comment!

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Posted by on November 14, 2008 in Advertising, My 2 cents


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