Instant good karma for the holidays

12 Nov

While looking through my daily rss feeds I came across this message:
Salvation Army tries text messages to raise funds”

It’s simple: you text “TSA” to a specific number and you automatically donate 5 dollar to the Salvation Army. Actually I was pleasantly surprised. This is a great markething action.
This lowers the bar for people to donate money.

Instead of the impuls buy, you now have the impuls give!
I love the idea of this. No more transferring money, or looking for change to give to (sometimes very pushy) panhandlers. Just a text message and you get instant good karma for the day.

Best action I’ve seen in a while!

Full article on:

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Posted by on November 12, 2008 in Advertising, Marketing


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