While looking through my daily rss feeds I came across this message:
“Salvation Army tries text messages to raise funds”
It’s simple: you text “TSA” to a specific number and you automatically donate 5 dollar to the Salvation Army. Actually I was pleasantly surprised. This is a great markething action.
This lowers the bar for people to donate money.
Instead of the impuls buy, you now have the impuls give!
I love the idea of this. No more transferring money, or looking for change to give to (sometimes very pushy) panhandlers. Just a text message and you get instant good karma for the day.
Best action I’ve seen in a while!
Full article on: http://www.textually.org/textually/archives/2008/11/021697.htm