Some of you might know there was some controversy on the subject of a Tiger Woods Golf game.
On certain moments, you could see him walking on water.
EA games responded to this glitch by doing this ad:
I think it shows great knowledge of the target audience.
Gamers really like to expose these things and talk about glitches in games, wrong visuals, errors they received etc. EA picked in on this by taking the (bad) free publicity and running with this.