About this blog

First of all: thanks for reading!

For good measure: this blog is not about me. It’s not about my work and it certainly is not about you. So what is it about? It’s about us.
About the way we communicate and the way we should be communicating.

To give you the short of it: I want to do my part to change the world. Yes, I know, it’s a pretty big task. But like a colleague of mine said last week: if you want to eat an elephant, you should do it in small pieces.

So I’m starting with this blog.

You will notice that it all has to do with marketing in one way or another. Well, not that I’m very proud of it, but that is my area of expertise. Like a lot of people I rolled into the job and I’m now settled into it so much that it would be hard to get out. I hate to say it but I actually am a marketeer. I just keep my head up by thinking that I’m not a typical marketeer as I focus on the consumer and not on the product.

So that’s the long and short of it.

If any of you want to know something, just leave me a comment and I’ll get back to you asap.