Hey, buy my things!
This is the mandatory controversial post. Since I am Belgian, I took the Catholic Church as an example. I don’t want to offend anybody, but I’m pretty sure I will. Read the rest of this entry »
Archive for February, 2009
Why the church will always have better marketing than your company
In Marketing on February 19, 2009 at 3:50 pmTrend: converting everyday products into design items
In Marketing, trends on February 18, 2009 at 11:56 amEverything is marketable. Where luxury products were the first ones to be designed into a fashionable way, more and more everyday products are being designed. What I mean by this, is that, while still fulfilling their function, the looks are being taken care of as well.
This is a normal evolution of the maturation of a product. When just serving a purpose stops being sufficient, designers take over. Whether this is a good thing or a bad thing, I leave up to you. Read the rest of this entry »
Steam Punk
In trends on February 10, 2009 at 12:10 pmAn art movement that I expect to see soon in advertising is Steam Punk. We have seen it on a number of places in trend reports. But I think it is now mature enough to be picked up by the ad agencies.
It is the use of design elements of the steam power era and combining it with modern elements. We have seen parts of it in recent movies like “The League of Extraordinary Gentlemen” and “Hellboy“. Read the rest of this entry »
New media marketing 101 series: #6 Homepage
In internet on February 10, 2009 at 10:18 am
When I
If there is one thing I can’t ephasize enough, it is: Don’t neglect your homepage! This installment of the 101 series regards one of the most important factors in your new media marketing process, if not thé most important.
The home page is often the first thing people see when clicking on a banner or a link on another website. As in life, you only have one chance to make a first impression. So make it a good one.
In this post I have diverted a bit from the normal structure of the article. Examples are plenty, good ones as well as bad ones. There are no Problems having a homepage, only advantages. You have to have a website when you do online marketing. There is no going around that. So make sure it is a good one. These are some basic points to create a solid homepage. Read the rest of this entry »
Ways to annoy your customer online
In My 2 cents, blogging, internet on February 6, 2009 at 2:04 pm
This link doesn't go there!
Being an online professional, you might have some of the same pet peeves as me. One of the things I hate is crappy design. With all the technology, freeware, tutorials and guidelines, there is no room left for bad taste.
Unfortunately, I come across bad sites daily. A post that I just found has some of the worst things you can do to a website.
Enjoy:
13 ways generate customer hate
40 beautiful photoshopped print ads
In Advertising, Offline on February 6, 2009 at 12:03 pm
Sweet enough to eat
I wouldn’t keep you from taking a look at these ads.
A really nice collection!
40 brilliantly photoshopped print ads
The ultimate classic Apple ad
In Advertising on February 5, 2009 at 2:51 pmI knew I was going to post this one some day.
Greenpeace add
In Advertising on February 2, 2009 at 2:10 pmIt’s been a while since I posted something. Work has been plenty. Which is a very good thing of course. Anyway… here it goes…
This is a very creative ad that I found for Greenpeace. I’m not that big an environmentalist but this one I think is pretty good.
