Archive for January, 2009
Advertising, Direct mail, email marketing, Marketing, New media
In Advertising, email marketing on January 27, 2009 at 10:16 am
Now here is something basic. Everyone that reads this has email. Most of you have more than one address. Personally I have a work address, a personal address and something for spam. It’s very important to me that the first two are devoid of advertising and promotional mails. This is a practice used by a lot of people.
However, email is a very important source or marketing contacts. It’s the digital equivalent of direct mail. There are a number of significant differences though. This post is about the “why”, rather than the “how”. If you want to know the ins and outs of the more technical side, read my earlier post. Read the rest of this entry »
Hugh Hefner, loss, Playboy, Q4
In trends on January 23, 2009 at 9:02 am
Playboy, the magazine all men read but misteriously avoid at the pictures has warned its investors for a loss in Q4. Reportedly, they said to calculate 100 million dollar into the wrong part of their books. Also a number of jobs will have to go. Noone knows if any of the bunnies will have to be set free.
More info here
Internet marketing, John West Salmon, Marketing, Social network, Viral marketing
In Advertising, Marketing, internet, social media on January 22, 2009 at 10:52 am
Look at the legs on this thing
Post number four of the series. Today it’s about virals. Wikipedia defines it as “a marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.”
This is a pretty good explanation. What you really need to do is produce something so good people catch the virus and willingly transmit it themselves. Read the rest of this entry »
Blog, Marketing, Marketing and Advertising, Public relations, Social media, Social network, Virtual Marketing Assistant
In blogging, internet, social media on January 20, 2009 at 9:03 am
Wanted for the post of Virtual Marketing Assistant
This job description has come to my attention some time ago.
The world has changed in such a way that information is spread not only through traditional media and the common use of the internet but of course also through social networks, blogs, virals, etc… It is beginning to take on such a magnitude that Virtual Marketing Assistant has become a job title in itself and organisations are starting to form. I found an article about the wanted capabilities on the blog of LWG International Virtual Professionals. Read the rest of this entry »
Advertising, Banner, IAB, Interactive Advertising Bureau, Marketing, New media, Web Design and Development
In Advertising, internet on January 19, 2009 at 2:09 pm
I was looking for my banner, officer.
Everyone clicks banners. But it’s not as simple as it seems. Banner fatigue is something that is more and more common, so try to be original and create something people want to see and preferably click on too.
This is edition 3 of the New media marketing 101 series. Read the rest of this entry »
future, presentation, slideshare, Social media, Social network, television
In blogging, internet, social media on January 19, 2009 at 11:21 am
Here is one more interesting presentation.
It’s about digital life, trust, etc…
a good read
Facebook, Friendster, LinkedIn, Microsoft Windows, MySpace, Orkut, Social network, Windows Live Spaces
In internet, social media on January 15, 2009 at 2:10 pm
A lot of networks to choose from...
This is the second part of my New Media 101 series. Social networks are a big part of new media marketing these days. It’s a way to distribute the message in a cost-effective manner. (If you do it right)
Social network: a website where people can publish information and tie themselves to other individuals, companies or organisations, defining their social links by doing so. Read the rest of this entry »
Blog, LiveJournal, TypePad, WordPress
In blogging, internet, social media on January 13, 2009 at 3:52 pm
I have a blog: it's marvelous
To inform you all a little better, over the next few weeks I will publish a series of articles about the benifits and problems of different types of new media. Not that I think you all are stupid. On the contrary, you are by far the most intelligent readers on the net. I just think you might be interested to hear my professional opinion on this.
The first chapter goes back to basics:
Blog (or Web Log): A website where people can easily publish articles in the form of a log-book. This type of publishing can be used by anyone. A lot of free blogger sites are available, including themes, add-ons and services. You can also download files and make a blog of your own on your personal site. Blogs are a easy to use introduction into online publishing. Read the rest of this entry »
Belgium, Emakina, ING Group
In Advertising, internet, social media on January 9, 2009 at 9:08 am
I just read about this campaign.
It’s done by a Belgian firm Emakina.
Maybe it doesn’t really persuade people to enter into a deal with ING but the brandbuilding is great and the viral potential is amazing. (this point being re-enforced by this exact post)
Don’t click away after a minute, it still is funny after a while.
ingliondeposit.com
Advertising, Digital marketing, Marketing and Advertising, Social media, Weblogs
In Advertising, Marketing, Offline, blogging, internet on January 7, 2009 at 8:41 am
I was thinking of doing an article on this subject, seeing as the current financial situation is prone to lead a lot of the budget towards digital marketing. But as it usually occurs, someone beat me to it with a very nice and concise post.
Read up on the advantages here.
ad-age, Facebook
In internet on January 5, 2009 at 11:05 am
I found this article on the top 
