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Archive for 2009
Markethings going commercial?
In My 2 cents, blogging, internet on November 30, 2009 at 1:16 pmQuestion about evolution?
In My 2 cents on November 30, 2009 at 11:53 amHere’s a thought: if animals evolve into the thing they need to be, where will mankind be in a few thousand years.
The reason giraffes have developed such a long neck is because the food that they eat is on trees. They need their neck to reach their food. A chameleon has developed it’s camouflage techniques because it needs to be invisible for predators. You can look up thousands of these evolutionary facts. The main basis for this is that the animal (or plant) adapts itself to it’s surroundings to be able to survive. Read the rest of this entry »
Trend: Single-Serving Sites
In internet, trends on November 27, 2009 at 10:48 am
Wikipedia says “Single Serving Sites is the Internet Phenomenon of creating websites with a dedicated domain name, with only one page, that do one thing only.”
This is a trend that I noticed some time ago. The originators think of a url and fill in the one page website with the most basic of content. Read the rest of this entry »
Future web trends
In internet on November 10, 2009 at 1:00 pmThis presentation gives some nice insights in the future of the web.
Some are good, some are bad but everything is interesting.
New project project
In My 2 cents, blogging, internet, social media on October 9, 2009 at 2:50 pmNo, it’s not a typo. I’ve just started a new project. And it’s a project project.
You can see it on 99 projects. It’s been a long time that I have to many ideas in my head. With this new site, I can write them down (when I have the time) and share them with the world. My goal is to finish writing down the 99 projects and then I’ll treat myself to something. I don’t know exactly what but it will be something good. So go and take a look and as always: comment, comment, comment.
How to manage multiple projects: practical tips
In My 2 cents on October 1, 2009 at 10:50 amManaging a lot of projects at the same time takes practice. At the moment I am doing eight (8) simultaneously. It used to be very hard. I sent mails to the wrong people, made adaptations in the wrong files, tested on the wrong platforms, … you name it. But when time goes by, people tend to get a little smarter. (I hope I do anyway) You learn new things by doing, master new skills, manage your time better. That’s the key to managing multiple projects: manage your time.
To help you conquer the mountain of work you might have before you: here are a few tips to make sure the mountain doens’t fall on Mohammed. Read the rest of this entry »
More views than ever before
In My 2 cents, blogging, internet, social media on September 22, 2009 at 7:46 amHi everyone
Since about a week, I have received more views than ever before. It’s not spectacular when you place it next to big blog numbers but when you compare it to the last few months, it really is remarkable. The thing is, that I don’t know where they come from. I can see in my dashboard which posts are most viewed.
E.g. Trend: converting everyday products into design items was pretty popular. Maybe I just struck a nerve there. Do you think I should do more posts in the same way? Maybe I should, but does that mean I cave to public demand when there is none?
the future of marketing
In Advertising, internet, social media on September 15, 2009 at 10:18 amThis is a great article about where marketing has been and where it is going.
Very insightfull:
http://www.baekdal.com/articles/management/market-of-information/
greatest idea ever
In My 2 cents on August 24, 2009 at 3:46 pmWell, It might not be the greatest but it’s still a good idea I have.
The problem is that I don’t want to post it online. I have been thinking about what to do and I have some concerns.
It’s a product Idea in a field I don’t know, which means that I have no clue who to approach about this.
I know it’s great, but I have no means of making a working model for now.
I don’t want to post it online because it’s easy to manufacture and could be the greatest thing since those little table they put in pizza boxes to keep the pizza from sticking to the top of the box. Any company with a little know how can duplicate it easily so I don’t want to give it away for free.
I’m looking at some product innovation competitions but they are all very technical and my idea is just to simple.
That’s why I’m in a pickle.
If anyone has a suggestion on how to go forward on this, let me know.
original low cost advertising
In Advertising, internet, social media on July 8, 2009 at 1:01 pm
I just came upon this.
It’s really funny and has some potential. I wonder how the campaign goes.
How to make a social media plan that works
In Marketing, blogging, internet, social media on April 8, 2009 at 7:43 amI found this article on imediaconnection.
It was very insightful so I didn’t want to exclude your from this:
How to craft a social media plan that connects
“Before they were famous” commercials
In internet on March 30, 2009 at 12:49 pmI found this post at manofest.com.
It shows famous actors and actresses doing embaressing commercials to kickstart their career.
Maybe not that much of an incite full post but still very funny.
Why do spammers spam?
In My 2 cents, internet on March 19, 2009 at 10:26 am
Not only in cans
Spam is a problem that has existed since the start of the commercialisation of the internet. In a 2007 survey 4% of email users said they have ordered products in response to an unsollicited mail. In a more recent survey from the bbc the response rate of a spam email is 1 in 12,5 million. Even though this is extremely small, they still turn a profit.
But why does it exist? I’ve done some research on the subject and here are the most common reasons: Read the rest of this entry »
project management attention points
In My 2 cents on March 5, 2009 at 9:43 am
Don
Having taken my first, second and third step in project management of online campaigns, I thought it was time to write down some of my findings. Personally, I have had some courses in this when I was studying but as they say: nothing can prepare you for the real thing. There are huge differences between make-believe projects that you do in school and real projects, for real clients and real budgets.
Here are some pointers to build projects that could be great and not reduce them to footnotes of mediocrity.
Why the church will always have better marketing than your company
In Marketing on February 19, 2009 at 3:50 pm
Hey, buy my things!
This is the mandatory controversial post. Since I am Belgian, I took the Catholic Church as an example. I don’t want to offend anybody, but I’m pretty sure I will. Read the rest of this entry »
Trend: converting everyday products into design items
In Marketing, trends on February 18, 2009 at 11:56 amEverything is marketable. Where luxury products were the first ones to be designed into a fashionable way, more and more everyday products are being designed. What I mean by this, is that, while still fulfilling their function, the looks are being taken care of as well.
This is a normal evolution of the maturation of a product. When just serving a purpose stops being sufficient, designers take over. Whether this is a good thing or a bad thing, I leave up to you. Read the rest of this entry »
Steam Punk
In trends on February 10, 2009 at 12:10 pmAn art movement that I expect to see soon in advertising is Steam Punk. We have seen it on a number of places in trend reports. But I think it is now mature enough to be picked up by the ad agencies.
It is the use of design elements of the steam power era and combining it with modern elements. We have seen parts of it in recent movies like “The League of Extraordinary Gentlemen” and “Hellboy“. Read the rest of this entry »
New media marketing 101 series: #6 Homepage
In internet on February 10, 2009 at 10:18 am
When I
If there is one thing I can’t ephasize enough, it is: Don’t neglect your homepage! This installment of the 101 series regards one of the most important factors in your new media marketing process, if not thé most important.
The home page is often the first thing people see when clicking on a banner or a link on another website. As in life, you only have one chance to make a first impression. So make it a good one.
In this post I have diverted a bit from the normal structure of the article. Examples are plenty, good ones as well as bad ones. There are no Problems having a homepage, only advantages. You have to have a website when you do online marketing. There is no going around that. So make sure it is a good one. These are some basic points to create a solid homepage. Read the rest of this entry »
Ways to annoy your customer online
In My 2 cents, blogging, internet on February 6, 2009 at 2:04 pm
This link doesn't go there!
Being an online professional, you might have some of the same pet peeves as me. One of the things I hate is crappy design. With all the technology, freeware, tutorials and guidelines, there is no room left for bad taste.
Unfortunately, I come across bad sites daily. A post that I just found has some of the worst things you can do to a website.
Enjoy:
13 ways generate customer hate
40 beautiful photoshopped print ads
In Advertising, Offline on February 6, 2009 at 12:03 pm
Sweet enough to eat
I wouldn’t keep you from taking a look at these ads.
A really nice collection!
40 brilliantly photoshopped print ads
The ultimate classic Apple ad
In Advertising on February 5, 2009 at 2:51 pmI knew I was going to post this one some day.
Greenpeace add
In Advertising on February 2, 2009 at 2:10 pmIt’s been a while since I posted something. Work has been plenty. Which is a very good thing of course. Anyway… here it goes…
This is a very creative ad that I found for Greenpeace. I’m not that big an environmentalist but this one I think is pretty good.
New media marketing 101 series: #5 email
In Advertising, email marketing on January 27, 2009 at 10:16 amNow here is something basic. Everyone that reads this has email. Most of you have more than one address. Personally I have a work address, a personal address and something for spam. It’s very important to me that the first two are devoid of advertising and promotional mails. This is a practice used by a lot of people.
However, email is a very important source or marketing contacts. It’s the digital equivalent of direct mail. There are a number of significant differences though. This post is about the “why”, rather than the “how”. If you want to know the ins and outs of the more technical side, read my earlier post. Read the rest of this entry »
You know the economy is bad when…
In trends on January 23, 2009 at 9:02 amPlayboy, the magazine all men read but misteriously avoid at the pictures has warned its investors for a loss in Q4. Reportedly, they said to calculate 100 million dollar into the wrong part of their books. Also a number of jobs will have to go. Noone knows if any of the bunnies will have to be set free.
More info here
Related articles
- Even porn can’t keep a Playboy’s pockets lined
- Playboy Doing Everything It Can to Fend Off Free Web Porn
New media marketing 101 series: #4 Virals
In Advertising, Marketing, internet, social media on January 22, 2009 at 10:52 am
Look at the legs on this thing
Post number four of the series. Today it’s about virals. Wikipedia defines it as “a marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.”
This is a pretty good explanation. What you really need to do is produce something so good people catch the virus and willingly transmit it themselves. Read the rest of this entry »
What is a Virtual Marketing Assistant?
In blogging, internet, social media on January 20, 2009 at 9:03 am
Wanted for the post of Virtual Marketing Assistant
This job description has come to my attention some time ago.
The world has changed in such a way that information is spread not only through traditional media and the common use of the internet but of course also through social networks, blogs, virals, etc… It is beginning to take on such a magnitude that Virtual Marketing Assistant has become a job title in itself and organisations are starting to form. I found an article about the wanted capabilities on the blog of LWG International Virtual Professionals. Read the rest of this entry »
New media marketing 101 series: #3 Banners
In Advertising, internet on January 19, 2009 at 2:09 pm
I was looking for my banner, officer.
Everyone clicks banners. But it’s not as simple as it seems. Banner fatigue is something that is more and more common, so try to be original and create something people want to see and preferably click on too.
This is edition 3 of the New media marketing 101 series. Read the rest of this entry »
Top Social Media Sites of 2008
In Marketing, blogging, internet, social media, trends on January 16, 2009 at 9:25 am
I found this article on the top Social Media sites of 2008.
This might come in handy for all you like-minded persons out there.
Thanks to techcrunch
Top Social Media Sites of 2008 (Facebook Still Rising Read the rest of this entry »
New media marketing 101 series: #2 Social Network Sites
In internet, social media on January 15, 2009 at 2:10 pm
A lot of networks to choose from...
This is the second part of my New Media 101 series. Social networks are a big part of new media marketing these days. It’s a way to distribute the message in a cost-effective manner. (If you do it right)
Social network: a website where people can publish information and tie themselves to other individuals, companies or organisations, defining their social links by doing so. Read the rest of this entry »
New media marketing 101 series: #1 the Blog
In blogging, internet, social media on January 13, 2009 at 3:52 pm
I have a blog: it's marvelous
To inform you all a little better, over the next few weeks I will publish a series of articles about the benifits and problems of different types of new media. Not that I think you all are stupid. On the contrary, you are by far the most intelligent readers on the net. I just think you might be interested to hear my professional opinion on this.
The first chapter goes back to basics:
Blog (or Web Log): A website where people can easily publish articles in the form of a log-book. This type of publishing can be used by anyone. A lot of free blogger sites are available, including themes, add-ons and services. You can also download files and make a blog of your own on your personal site. Blogs are a easy to use introduction into online publishing. Read the rest of this entry »
CNN and Facebook strike deal
In internet, social media on January 12, 2009 at 12:10 pm
During the inauguration of Barack Obama, users of the social network Facebook will be able to update their status directly on cnn.com. They will not have to switch to their facebook accounts but are able to do it directly from the newssite. The only catch is that in their status reports, “via CNN.com Live” will be seen.
Thanks for the info: Marketing Interactive
ING Lion Deposit campaign (very funny)
In Advertising, internet, social media on January 9, 2009 at 9:08 amI just read about this campaign.
It’s done by a Belgian firm Emakina.
Maybe it doesn’t really persuade people to enter into a deal with ING but the brandbuilding is great and the viral potential is amazing. (this point being re-enforced by this exact post)
Don’t click away after a minute, it still is funny after a while.
25 signs of a strong social media man
In blogging, internet, social media on January 7, 2009 at 11:41 amThis is one of the best articles I’ve read lately. It’s a reality check for a lot of people!
The advantages of internet advertising vs traditional ads
In Advertising, Marketing, Offline, blogging, internet on January 7, 2009 at 8:41 amI was thinking of doing an article on this subject, seeing as the current financial situation is prone to lead a lot of the budget towards digital marketing. But as it usually occurs, someone beat me to it with a very nice and concise post.
Read up on the advantages here.
