Marketers work and so does marketing

If you are one of those people that hate marketeers, I have a message for you: you have created us. The only thing we strife for is to get the message of the product across to you. We analyse what works and go from there. It’s your own fault that the things that work are not always the ones you like.

 

Is the juice worth the squeeze

Where has the time gone that “get 3 for the price of 2” was the paramount of promotional campaigns? What happened to “no good, get your money back”? Where is the “I make special price, just for you!” in the online world? I don’t know. All I know is that over the last few years, my job hasn’t got any simpler.

 

steam punk 2

Since the previous post on Steam Punk was so popular: here are some more images:

 

The rise of Geek Cool

Geeks are cool. There is no doubt about it. Lately though, it seems that the general public is realizing this as well. You can see it on TV, in papers and magazines, hear it on the radio and most importantly, find it on the web. It really was a matter of time before they caught on. There is a big shift from the Revenge of the nerds’ character Lewis Skolnick stereotype to the modern geek equivalent. Don’t be mistaken, those guys still exist, but they get harder to find every year. (Thank God!)

 

Comparing online channels to traditional channels

If you’re in online marketing, you probably get a lot of questions about the different channels to use. When catering to a person that isn’t that internet savvy, it is helpful to compare online to offline channels. This way, you can dispense with a lot of questions. I thought it might be handy to create an overview.

Ad words => advertising in the yellow pages

You are looking for something and your search engine gives you sponsored links that cater to your needs. When looking through the yellow pages, you will also find ads of the category you are browsing through that provide a solution to your problem.

Banners => magazine ads

The word itself says it all. Banners are very similar to magazine ads. You are browsing through a site and next to the content you are viewing, advertising is present.

 

upcoming features

I just wanted to assure you all that there are new articles on the way. The problem is that I don’t just want to write something. I want to give you something worthwhile. So these are some things I’ve been working on:

• The difference between your first personal site and a full fledged international site with all the trimming
• A rant in favour of marketeers
• Comparing online channels to traditional ones
• Original uses of Twitter

I hope this inspires you to come back.
If you have any topics you want to see me tackle, don’ t hesitate to ask.

 

Question about evolution?

Here’s a thought: if animals evolve into the thing they need to be, where will mankind be in a few thousand years.

The reason giraffes have developed such a long neck is because the food that they eat is on trees. They need their neck to reach their food. A chameleon has developed it’s camouflage techniques because it needs to be invisible for predators. You can look up thousands of these evolutionary facts. The main basis for this is that the animal (or plant) adapts itself to it’s surroundings to be able to survive.